Being a good communicator isn't always easy. However, it is crucial if you want for customers to identify with your company and its brand.
This page will serve as a guide to the many forms of business communication. Then, I will suggest some top-notch corporate communications solutions that can propel your company to new heights.
The best business communication tools are compiled here:
Insufficient Filestage
Here are some options: FigJam, Asana, Calendly, Sprout Social, MailChimp, HubSpot, WordPress, and Survicate.
Corporate communication is defined.
Corporate communication refers to all the ways a corporation communicates with people, both inside the organization as well as with external audiences, such consumers and shareholders. It’s about managing connections and keeping a favorable image of the organization from the inside out.
Since corporate communication is such a wide phrase, it encompasses everything from working efficiently with peers to posting details about new goods or special offers on social media. Thus, internal and external communication are the two primary types of business communication.
Let’s take a deeper look at each sort of business communication!
Internal corporate communication
Internal corporate communication is about how a corporation interacts with its own workers, teams, and divisions. It’s centered mostly on exchanging project updates, corporate news, and working together effectively to generate a feeling of belonging for everyone within the firm.
Here are some major characteristics of internal communication inside a corporation.
Team cooperation
Teammates need to work collaboratively across tasks and projects without straying off course or creating delays. This degree of cooperation asks for rapid, clear communication at all times, backed by the finest team communication tools.
Cross-team cooperation
In bigger firms, various departments also need to interact and communicate effectively with one another to solve difficulties and accomplish shared objectives.
Corporate culture
Communication has a key role in developing and strengthening organizational culture. By speaking freely and clearly, your firm can build a healthy, joyful work culture that drives people and teams alike. Employee surveys and employee appreciation really help too!
External corporate communication
External corporate communication is how a firm communicates with everyone outside the organization, including customers, shareholders, and the media. The major emphasis for external communication is on controlling the company’s reputation and marketing the brand to the outside world.
characteristics of external company communication.
Customer communication
Customer communication encompasses marketing communications, consumer journeys, and delivering customer care. Effective external communication can assist your firm attract in and keep clients by tailoring their wants and experiences.
Shareholder relations
Companies typically need to communicate in a clear, timely fashion with investors and shareholders to develop trust and loyalty. You could wish to accomplish this via frequent financial reports, presentations, and shareholder meetings.
Public relations (PR)
PR communication comprises managing the company’s reputation in the media and the public eye as a whole. This involves producing press releases, dealing with emergencies, and creating strong relationships with media and influencers.
For contemporary firms to endure the test of time, they need to concentrate on both internal and external communication to establish a company that flourishes.
Best internal corporate communication tools
Internal communication isn’t solely about instant messaging and video calls. There’s an increasing array of communication tools and staff communication software out there. Together, they may help you establish a successful internal communication plan that unites your team so you can handle challenges with confidence.
Here’s a taste of some of the numerous use cases for the top internal communication tools:
- Instant messaging
- Content feedback
- Virtual brainstorming
- Task management Scheduling
Here are my top picks for each use scenario.
1. Slack - great for instant messaging
Slack is one of the most popular commercial communication tools today that allows distant teams a centralized area to interact and exchange information in real time.
You may be startled to find that Slack’s workplace communication software has really been existed since 2013, but it only truly sprang to recognition in 2020, with the widespread trend to remote work. Since then, this corporate communication tool has become a standard for enterprises throughout the globe, because to its user-friendly design that can be used for instant messaging, video chats, file sharing, and more.
One of Slack’s most popular features is the ability to establish group conversations called Channels for various subjects, projects, or departments. It also combines with other tools and apps for better communication throughout the whole enterprise.
2. Filestage – ideal for receiving comments on material
If there’s any procedure that’s likely to put your internal communication to the test, it’s evaluating and approving material. That’s if you don’t have the correct corporate communication tool, of course!
Filestage is your one-stop-shop for evaluating material and exchanging input with your team, helping you exchange files, receive feedback, and have work authorized ASAP. It’s also filled with tools to facilitate your team’s communication, such real-time comments, due dates, and the opportunity to invite as many collaborators as you need.
Another nice feature about this platform is that it’s set up to accommodate a variety of various file types (docs, designs, HTMLs, audio files, live websites, videos – you name it). So, various teams and departments within your firm may all work together in the same spot.
Filestage also connects with other popular applications and collaboration platforms, like Slack, Dropbox, and Adobe Creative Cloud. Great news for busy marketing and creative firms!
3. FigJam - great for virtual brainstorming
Let’s be honest, it might be hard to match the excitement of an in-person brainstorm session with your team. But there are more and more amazing staff communication solutions sprouting up to help you keep the ideas flowing from wherever. And FigJam is undoubtedly one of the best possibilities.
FigJam is a free online brainstorming tool operated by Figma. By putting up collaborative whiteboards, teams may gather together to build mind maps, plan projects, and exchange ideas. It includes a number of tools to boost conversation, such comments, responses, @mentions, and live audio.
The tool comes with hundreds of helpful templates to help you get to work quickly. Overall, it may be a terrific addition to any team that has to put their heads together while working apart.
4. Asana – ideal for managing tasks
Internal business communication needs more than DMs, emails, and meetings. It demands firms to keep workers in the loop at all times so that tasks may be done without any miscommunications or surprises. Which is why plenty of firms utilize a project management application like Asana.
Asana may be used for all things project-related, from assigning roles to monitoring progress. It’s meant to provide teams a centralized platform where they can interact about individual work, so they don’t need to depend on dispersed emails across multiple platforms to remain on top of projects.
Live alerts also offer teams a heads-up when they’ve been referenced in a remark, given a job, or when there are modifications to projects they’re working on. As you might imagine, keeping the lines of communication open in this manner allows for a far more productive day’s work.
5. Calendly– ideal for efficient scheduling
Sometimes, attempting to manage various teammates’ calendars to locate an appropriate time to catch up might take more time than the catch-up itself. Which is the last thing you need when you’re up against a tight deadline!
Calendly is one of those internal communications systems that takes the worry out of organizing meetings by only providing you the time when everyone is available. No need to harass colleagues to inquire when they’re free. Simply select a time window that fits and the meeting will instantly be posted to both the attendees’ calendars.
Calendly also provides a number of clever features including automated timezone recognition and interfaces with major calendar applications.
Best external company communication tools
External communication takes numerous forms, from social media postings to company updates. Luckily, there’s a variety of various tools to help you communicate with the world more successfully.
Here are some of the numerous forms of external business communication:
- Social media postings
- Emails Advertising campaigns
- Website content Customer surveys
Let’s look at some of the finest customer communications tools to assist you perfect your external business communication!
1. Sprout Social - best for social media management
Social media is without a doubt the finest approach to reach and interact with most audiences. But having your social media presence up to standard requires a lot of planning and attention.
Quality and consistency are important to success when it comes to social media content. And Sprout Social makes it easy to plan and share content across all of your social media networks.
As well as managing all your outgoing material, such announcements, articles, and reels, Sprout Social also helps teams to keep track of all their social messages and alerts in one place, too!
Once your content has been shared, you can then assess important metrics like engagement, reach, clicks, and conversions to evaluate the performance of your communication initiatives and make data-driven choices going ahead.
2. Mailchimp – best for email management
Email marketing is still an extremely efficient technique to engage with consumers and shareholders alike. Mailchimp is a campaign management solution that helps marketing teams to simplify all their email activities.
With Mailchimp’s corporate communications solution, customers can quickly build, deliver, monitor, and evaluate email campaigns with one user-friendly interface. This makes it a great choice for both novices and seasoned marketers who wish to send professional branded emails.
Some of Mailchimp’s other significant features include an easy-to-use drag-and-drop email builder and robust customer segmentation tools for targeted campaigns and lead creation.
3. HubSpot – best for campaign management
An advertising campaign is any set of marketing communications that have a common topic or subject. It may run across print, TV, radio, social, out of house advertising, or a tailored combination of outlets to efficiently reach your target demographic. With so many changing components, teams need a solid campaign management methodology in place with a top tool to match.
HubSpot is a multi-talented solution that allows teams manage their whole inbound marketing initiatives. Teams may utilize templates and automation to develop and manage all their campaign elements from a single platform. What’s more, you can even utilize HubSpot to evaluate campaign effectiveness to bring in more leads and convert prospects over time.
4. WordPress - ideal for organizing website content
All being well, your social media content and marketing activities should bring more users to your website and improve sales (fingers crossed!). So you’ll want to make sure your website content is as sleek as the rest of your external business communication.
WordPress is one of the most popular and long-lasting content management systems (CMS) that allows teams collaborate and develop stunning websites with ease. It gives users everything from text and media management to user roles and built-in audience feedback options.
Another plus of adopting WordPress is that it’s flexible when it comes to cost, since customers only have to pay for the things they really need. This makes it a wonderful alternative for companies on a budget or side-hustling blogs who want to keep expenses low.
5. Survicate – ideal for obtaining client feedback
Of course, good external communication and customer relationship management goes both ways. Which is why listening to your audience plays a critical part in the success of your company. And one of the greatest ways to achieve this is via customer surveys.
Survicate is a sophisticated platform that lets organizations build, publish, and evaluate surveys to acquire a better insight of their customers’ desires and requirements. These surveys are really simple to set up, customisable, and accessible in a range of different languages. With Survicate, you can send surveys via email, on your website, in your product, and even via mobile applications!
Final thoughts
Corporate communication is made up of many different components, from working with coworkers to keeping your customers informed and interested. Thankfully, there are several fantastic solutions that make workplace communication simpler, too.
I hope this post has helped you identify the finest corporate communication tools for your firm. And if you’d like to discover how Filestage may enhance the way your teams interact while evaluating information, join your free trial now.
